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Full Description
The social web has changed the way we do business forever
The future of your company is not in measured, considered responses and carefully planned initiatives. Business today is about near-instantaneous response. About doing the best you can with extremely limited information. About every customer being a reporter, and every reporter being a customer. About winning and losing customers in real-time, every second of every day. About a monumental increase in the findable commentary about our companies.
Having the time and information required to make a considered business decision is a luxury - a luxury that's quickly facing extinction. Yet business hasn't adapted to this evolution. And adapt you must.
This book isn't about how to "do" social media. Instead, The Now Revolution outlines how you must retool your organization to make real-time business work for you rather than against you. Read about seven shifts that will help you make your company faster, smarter, and more social:
Engineer a New Bedrock
Find Talent You Can Trust
Organize your Armies
Answer the New Telephone
Emphasize Response-Ability
Build a Fire Extinguisher
Make a Calculator
The Now Revolution is pushing you to adapt the way you do business, from the inside out. It impacts your organization culturally, operationally, and functionally. This book is your guide to making the changes you need, and to harnessing the potential of this new communication era.
Contents
Acknowledgments viii
Introduction x
1 Engineer a New Bedrock 1
2 Find Talent You Can Trust 23
3 Organize Your Armies 51
4 Answer the New Telephone 83
5 Emphasize Response-Ability 107
6 Build a Fire Extinguisher 137
7 Make a Calculator 157
Where Do We Go from Here? 187
Index 193
