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Full Description
How could one company—General Motors—meet disaster on one continent and achieve explosive growth on another at the very same time? While General Motors was hurtling towards bankruptcy in 2009, GM's subsidiary in China was setting new sales and profit records. This book reveals how extraordinary people, remarkable decisions and surprising breaks made triumph in China possible for General Motors. It also shows just how vulnerable that winning track record remains.
No small part of GM's success in China springs from its management of shifting business and political relationships. In China, the government makes the rules for—and competes in—the auto industry. GM's business partner, the City of Shanghai, is both an ally and a competitor. How does such an unnatural relationship work on a day-to-day basis? Where will it go on the future?
General Motors also engages in constant battles with other global and Chinese car makers for the hearts of demanding Chinese consumers. Dunne gives us rare glimpses into the mindsets and behavior of this new moneyed set, the worlds newest class of wealthy consumers.
China is already the number one car market in the world. During the next ten years, China will export millions of cars and trucks globally, including to the United States. American Wheels, Chinese Roads presents readers with fascinating illustrations of what to expect when Chinese cars, companies, and business people arrive on our shores.
Contents
Acknowledgments ix
Introduction 1
Part One Rules of the Chinese Road 5
1 Scaling New Heights 7
2 Many Detroits 13
3 Getting a Foothold—In Quicksand 17
4 The Back Door 23
5 The Hook 31
6 A Reality Show 41
Part Two Pole Position, Yellow Flags 51
7 The Kit Price 53
8 Putting Shanghai First 65
9 Signing the Deal 73
10 Two Sons 81
Part Three Negotiating the Obstacle Course 91
11 The Launch 93
12 Fiefdoms 105
13 Paper Cups 115
14 The Chery Surprise 125
15 Porsches and Sweet Potatoes 137
16 Getting Their Arms Around China 147
Part Four Quick Acceleration, Then a Tight Corner 155
17 The Best and Worst of Times 157
18 Miniature Vehicles 167
19 A Chill Wind 175
20 The Favor 179
Part Five The End of the Beginning 189
21 A Memory Palace 191
22 The Great Tide 195
23 Electric Cars and Elevators 205
Conclusion: The End of the Beginning 213
Index 219
