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基本説明
Written by the Director of IMD's World Competitiveness Centre and former Managing Director of the World Economic Forum. First class examples include Microsoft, Sony, Hewlett-Packard, Coca-Cola, Nokia, Apple, Mercedes-Benz, Disney, General Electric, Tesco, Body Shop and Amazon.
Full Description
Three decades ago competitiveness was unheard-of; today it has taken the world by storm. But what is it? And will it last? In Top Class Competitors Stéphane Garelli - professor at IMD business school where he is also head of the World Competitiveness Centre, professor at the University of Lausanne, and former managing director of the World Economic Forum - defines competitiveness as the ability of a nation, company or individual to manage a set of disparate competencies to achieve prosperity. For instance, along with traditional policies a nation must tackle education and security to sustain economic development. Companies must manage soft issues such as brands to beat the competition. And individuals must reinvent themselves to survive. These fields of research did not exist until recently - now, competitiveness makes the link. Top Class Competitors is a journey through the brave new world of competitiveness. What are its historical origins? How does it impact the management of a nation? How do companies thrive on it in an international environment? What is the impact on work structures and value systems? Above all, is there a competitiveness mindset? Exploring how competitiveness works, Stéphane Garelli shows why competitiveness is the most powerful tool available to unleash new levels of prosperity for nations, profit for companies and success for people.
Contents
Acknowledgements ix
Credits xi
Prologue xiii
1 Competitiveness: Changing the Mindset 1
2 The Long and Winding Road to Competitiveness 31
3 Working out National Competitiveness: The Cube Theory 61
4 The Extended Enterprise 117
5 Competitiveness and Work: A Love-Hate Relationship 153
6 Competitiveness and Value Systems 181
7 Competent People and Competitive People: They Are Not The Same . . . 217
Epilogue: A Beautiful, Competitive Mind 251
References 259
Index 265
