基本説明
Illustrates the variety of issues and ideas that affect the regulation of advertising and public relations speech.
Full Description
Addressing a critical need, Advertising and Public Relations Law explores the issues and ideas that affect the regulation of advertising and public relations speech. Coverage includes the categorization of different kinds of speech afforded varying levels of First Amendment protection; court-created tests for laws and regulations of speech; and non content-based restrictions on speech and expression. Features of this second edition include: overviews and synopses for each chapter extended excerpts from major court decisionsappendices providing a chart of the judicial system, a summary of the judicial process, an overview of alternative dispute resolution mechanisms, and the professional codes for media industry and business associationsonline materials for instructors.The volume is intended for upper-level undergraduate and graduate students in media, advertising and public relations law or regulation courses. It also serves as an essential reference for advertising and public relations practitioners.
Contents
1 The First Amendment 2 The Development of Commercial Speech Doctrine3 Public Interest Information as Commercial Speech 4 Defamation, Product Disparagement 5 False Light, Private Facts and Intrusion Invasion of Privacy and Other Related Torts 6 Misappropriation and Right of Publicity Invasion Of Privacy 7 Copyright 8 Patents and Trademarks 9 Other Ways to Protect "Ideas" 10 The Federal Trade Commission, the Food and Drug Administration and the Securities and Exchange Commission 11 Other Federal and State Regulation of Commercial Speech 12 Access to Information, Free Press/ Fair Trial, Journalist Privilege, and Other Issues Related to News Gathering/DisseminationAppendix 1: Public Relations Society of America (PRSA) Code Of EthicsAppendix 2: The American Association of Advertising Agencies (AAAA) Standards of PracticeAppendix 3: The Outdoor Advertising Association of America (OAAA) Code of Industry PrinciplesAppendix 4: Better Business Bureau Code of Advertising Appendix 5: Children's Advertising Review Unit of the National Advertising Division of the Council Of Better Business BureausAppendix 6: Direct Marketing Association's Guidelines for Ethical Business PracticeAppendix 7: Society of Professional Journalists Appendix 8: Radio Television Digital News Association
