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Full Description
Over the past decade, scholars, practitioners, and leading diplomats have forcefully argued for the need to move beyond one-way, mass-media-driven campaigns and develop more relational strategies. In the coming years, as the range of public diplomacy actors grows, the issues become more complexly intertwined, and the use of social media proliferates, the focus on relations will intensify along with the demands for more sophisticated strategies. These changes in the international arena call for a connective mindshift: a shift from information control and dominance to skilled relationship management.
Leading international scholars and practitioners embark on a forward-looking exploration of creative conceptual frameworks, training methods, and case studies that advance relational, networking, and collaborative strategies in public diplomacy. Light on academic jargon and rich in analysis, this volume argues that while relationships have always been pivotal to the practice of public diplomacy, the relational dynamics are changing. Rather than focus on specific definitions, the contributors focus on the dynamic interplay of influence in the public diplomacy environment. That environment includes state and non-state actors, public and private partners, competitors and collaborators, new and old media, and is conditioned by power, ethics, and cultures.
This book is an essential resource to students and practitioners interested on how to build relationships and transform them into more elaborate network structures through public communication. It will challenge you to push the boundaries of what you think are the mechanisms, benefits, and potential issues raised by a relational approach to public diplomacy
Contents
Introduction: The Connective Mindshift; R.S. Zaharna, Ali Fisher, Amelia Arsenault Part I: Visions of Connectivity 1: Social Power in Public Diplomacy; Peter van Ham 2: Linking Ethics and Effectiveness: Public Diplomacy as a Relational Enterprise; Kathy R. Fitzpatrick 3: The Politics of Relational Public Diplomacy; Robin Brown 4: Taking Diplomacy Public: Science, Technology and Foreign Ministries in a Heteropolar World; Daryl Copeland 5: Diaspora Diplomacy in Public Diplomacy; Kishan Rana 6: Relational Aspects of a Chinese Model of Public Diplomacy; Yiwei Wang Part II: Conflict & Culture: Connectivity in Practice 7: Building and Measuring Sustainable Networks of Organizations and Social Capital: Post-War Public Diplomacy in Croatia; Maureen Taylor and Michael Kent 8: New Frontiers in Relational Public Diplomacy: Collaborative Cultural Initiatives in Peace Building; Tadashi Ogawa 9: The Relational Paradigm and Sustained Dialogue; Harold Saunders 10: Delivering Digital Diplomacy: Information Technologies and the Changing Business of Diplomacy; Charles Causey and Philip N. Howard 11: The Virtual Last Three Feet: Incorporating Relational Perspectives into Public Diplomacy 2.0; Hyunjin Seo Part III: Networks & Collaboration: The Connective Mindshift 12: Network Purpose, Network Design: Dimensions of Network and Collaborative Public Diplomacy; R.S. Zaharna 13: Networks of Freedom, Networks of Control: Internet Policy as a Platform and an Impediment to Relational Public Diplomacy; Amelia Arsenault 14: From Fortunate Sons to the Crowd: Learning Strategies for Collaboration in Public Diplomacy; Ali Fisher
