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Full Description
The last few decades have seen a growing body of literature and research on business models which draws upon a multitude of subject areas including entrepreneurship, strategy, organization, finance, sales and marketing, and operations management. This new four-volume collection from Routledge brings together the area's major works to address the nature, development, and evolution of business models.
Contents
Volume I: Concept and Framework
Volume II: Technology, Innovation, and Entrepreneurship
Volume III: Strategy, Management, and Organizations
Volume IV: Reflections, Critique, and Future
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