フォーカス・グループ入門<br>Focus Groups : From structured interviews to collective conversations

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フォーカス・グループ入門
Focus Groups : From structured interviews to collective conversations

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  • 製本 Hardcover:ハードカバー版/ページ数 122 p.
  • 言語 ENG
  • 商品コード 9780415692267
  • DDC分類 001.433

基本説明

In this book, focus groups are systematically explored; not as an extension or elaboration of interview work alone, but as its own specific research method with its own particular affordances.

Full Description

Focus Groups: From Structured Interviews to Collective Conversations is a conceptual and practical introduction to focus group. As the title indicates, focus groups traditionally encompass a wide range of discursive practices. These span from formal structured interviews with particular people assembled around clearly delimited topics to less formal, open-ended conversations with large and small groups that can unfold in myriad and unpredictable ways. Additionally, focus groups can and have served many overlapping purposes—from the pedagogical, to the political, to the traditionally empirical. In this book, focus groups are systematically explored; not as an extension or elaboration of interview work alone, but as its own specific research method with its own particular affordances. This book comprehensively explores:




The nature of focus groups



Politic and activist uses of focus groups



Practical ways to run a successful focus group



Effective analysis of focus group data



Contemporary threats to focus groups

Focus Groups: From Structured Interviews to Collective Conversations is essential reading for qualitative researchers at every level, particularly those involved in education, nursing, social work, anthropology, and sociology disciplines.

Contents

1. Focus Groups: A Brief and Incomplete History 2. Multiple, Interrelated Functions of Focus Group Work 3. Key Affordances of Focus Group Research 4. Fundamental Elements of Effective Focus Group Research Practice 5. Contemporary Dilemmas and Horizons of Focus Group Research 6. Epilogue

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