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Full Description
Modern technology and innovation are vital to the success of all companies, be they hi-tech firms or companies seemingly unaffected by technology and innovation; whether established firms or business start-ups. This book focuses on understanding technology as a corporate resource, covering product development, design of systems and the managerial aspects of new and high technology. Topics investigated include:
the internal organization of high technology firms
the management of technology in society
managing innovation
dilemmas and strategies.
The wide-ranging experience of the teachers and experts contributing to this book has resulted in an integrated, multi-disciplinary, textbook that provides an introductory overview to managing technology and innovation in the twenty-first century.
This text is essential reading for students of business and engineering concerned with technology and innovation management.
Contents
Part 1: General Introduction Management of Technology Part 2: The Internal Organization of High Technology Firms Design of Technological Firms Human Resource Management for Advanced Technology Cost and Financial Accounting in High-Technology Firms Foundations for Successful High-Technology Marketing Part 3: The Management of Technology in the Society Managing the Dynamics of Technology in Modern Day Society Development and Diffusion of Breakthrough Communication Technologies Forecasting the Market Potential of New Products The Innovating Firm in a Societal Context Complex Decision Making in Multi-Actor Systems Part 4: Managing Innovation Corporate Strategy and Technology Innovation in Context Operation Management with System Dynamics Managing Knowledge Processes Part 5: Dilemmas and Strategies Making the Impossible Possible When Failure is Not an Option Managing Performance in Firms Management Dilemmas and Strategies in Practice
