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基本説明
Highlighting the unique aspects of the European business environment, especially market integration.
Full Description
Fully revised and updated, this new edition of an already well-established text is easy to use, engagingly written and contains a wealth of pedagogical features. Exploring the European business environment; paying particular attention to the role of member states and how Europe interacts with the rest of the world, the authors examine what is unique about the European business environment - integration - how it has affected the strategy and behaviour of businesses with a European presence. New to this edition is: new material on the single European market, the single currency and related policy issues issues not dealt with elsewhere such as the European consumer, entrepreneurship, sustainability and Europe's relationship with emerging economies like China an attractive new design and new pedagogical features, including numerous topical case studies to illustrate the themes explored, chapter objectives, discussion questions, boxed supporting information and extensive further reading and resources a companion website to provide extra material for students and lecturers European Business is an essential read for all students of international business.Visit the Companion website at www.routledge.com/textbooks/9780415351355
Contents
Part 1Portrait of Europe: Challenge and Change 2. The Integration Imperative: Theory and Practice 3. Europe and Globalization Part 2: Market Integration 4. The Single European Market: The Bedrock of European Integration 5. European Competition Policy: The Guardian of Integrated Markets 6. Industrial Policy: Meeting the Challenges of International Competitiveness 7. Developing Small Business and Entrepreneurship within Europe 8. Economic and Monetary Union: An Unfinished Project 9. Trans-European Networks: Building an Infrastructure for Europe Part 3: Inputs and Factors of Production 10. Transport Policy: Towards Efficient and Effective Mobility 11. Energy Policy: Developing Competitive, Clean and Secure Energy Supplies 12. Meeting the Challenges of the Information Economy in Europe 13. European Labour Markets: The Search for Flexibility 14. Environment Policy: A Green Light for Competitiveness? 15. Europe and the Consumer: Taking the European Consumer into Account Part 4: Europe and the Rest of the World 16. Central and Eastern Europe: Response to a New Business Environment 17. European Business in a Global Context: The Developed World 18. European and Emerging Economies: Opportunity or Threat?
