Health Communication

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ポイントキャンペーン

Health Communication

Thomas, R. K.

ウェブストア価格 ¥25,636（本体¥23,306）
SPRINGER, BERLIN（2005/12発売）
外貨定価 US$ 109.99
【ウェブストア限定】サマー・ポイント5倍キャンペーン対象商品（～7/20）※店舗受取は対象外
ポイント 1,165pt

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製本 Hardcover:ハードカバー版／ページ数 225 p.
言語 ENG
商品コード 9780387261157

基本説明

Carries the reader through an introduction to health communication, defining the issue and reviewing the evolution of the concept. This is followed by a history of the field of health communication, linking it to the evolving health arena. Designed as a textbook for classroom use.

Full Description

In recent years health professionals have developed a growing appreciation of the critical role that communication plays in healthcare. The effective communication of information on medical conditions and healthy lifestyles has played an important part in the improvement of the health status of the American population. At the same time, it is hard to ignore the negative impact that ineffective communication can have within the healthcare arena. We only have to note the contribution of poor communication to malpractice suits, misdiagnoses, failures in patient compliance, and cross-cultural misunderstandings to see the role that communication plays. This recognition of the impact—both positive and negative—of communication in healthcare is generating growing interest in the field of health communication.

-Basic theory and concepts underlying the health communication field

-Real-world strategies for designing, implementing, and evaluating programs

-Up-to-date coverage of print, broadcast, digital, and interactive health media

-Profiles of target populations with specific health needs

-Case examples illustrating what works and what doesn't

-Sidebars, glossary, Web links, and other tools

The benefits of good health communication are many, from better relationships between providers and patients to improved treatment compliance to reduced inequities of care.

By combining comprehensive background with detailed applications, this uniquely practical reference serves professionals involved in health care marketing or administration, health communication specialists looking to adapt to emerging technologies or new audiences, and advocacy groups. It can also be a valuable classroom text for communications, public health, and related courses.