Full Description
Now in its sixth edition, this book provides engaging, practice-oriented case studies analyzing communication professionals' crisis preparation and responses, illustrating key considerations for communicating with both internal and external stakeholders during and after a crisis.
This edition continues its strength as a student-friendly text that demonstrates how to craft, target, and deliver messages during crises in order to mitigate further controversy and distress. Classic cases lay the foundation, while contemporary cases shed light on cutting-edge practices in use today. Many cases from previous editions have been updated and new cases added, including the COVID-19 crisis and U.S. vaccination campaign; Starbucks and racial discrimination at a Philadelphia branch; Will Smith and the Academy Awards slap; Gander, Newfoundland in supporting stranded tourists after the attacks of September 11, 2001; and a look at how schools can prepare communication responses to school shootings. Each case pays particular attention to the actual and ideal use of social media in the crisis and there is a new section on the important issues of misinformation and disinformation.
Crisis Communications, 6th Edition is intended for courses in crisis communication, crisis management, disaster response, corporate communications, and public relations.
Student and instructor online support materials feature selected previous editions' case studies no longer in this edition as well as an Instructor's Manual with suggested activities, discussion questions, and sample quizzes: www.routledge.com/9780367894450.
Contents
1. Crisis Communications Today 2. Crisis Communications Theory 3. "Textbook" Crises 4. History-Making Crises 5. Communications to Prevent Crises 6. Communications When the Crises Strikes 7. Social Media and Crisis Communications 8. Culture Crises 9. Transportation Crises 10. Truth and Privacy 11. The Basic Crisis Communications Plan Appendix A: Generic Crisis Communications Plan for a Company Appendix B: Sample Crisis Communications Plan for a Nonprofit Appendix C: Crisis Communications Plan After a Cyber Attack
