Full Description
The FIFA World Cup is arguably the biggest sporting event on earth. This book is the first to focus on the business and management of the World Cup, taking the reader from the initial stages of bidding and hosting decisions, through planning and organisation, to the eventual legacies of the competition.
The book introduces the global context in which the World Cup takes place, surveying the history and evolution of the tournament and the geopolitical background against which bidding and hosting decisions take place. It examines all the key issues and debates which surround the tournament, from governance and corruption to security and the media, and looks closely at the technical processes that create the event, from planning and finance to marketing and fan engagement. Analysis of the Women's World Cup is also embedded in every chapter, and the book also considers the significance of World Cup tournaments at age-group level.
No sport business or management course is complete without some discussion of the FIFA World Cup, so this book is essential reading for any student, researcher or sport business professional looking to fully understand global sport business today.
Contents
1. Introduction, 2. A Brief History of the FIFA World Cup as a Business, 3. Bidding and Hosting Decisions, 4. Politics and Geopolitics in Staging the FIFA World Cup: What is at Stake for the Hosting Nations?, 5. Diplomacy, International Relations, Soft Power and the World Cup, 6. Competition Design of the World Cup, 7. An Integrity System Framework for the Governance of the Football World Cups, 8. Environment and Sustainability in FIFA World Cups, 9. Finance of the FIFA World Cup, 10. Planning and Organising FIFA World Cups, 11. Planning, Sourcing, and Managing Resources for FIFA World Cups, 12. Engaging Fans, 13. Managing Risk and Security, 14. Marketing, Sponsorship and Merchandising, 15. Broadcasting and the FIFA World Cup: Privatisation and Technology, 16. Digital and Social Media in the Business of the FIFA World Cup, 17. Culture and the World Cup: The Case of Qatar, 18. Afterword...
