Full Description
This book examines the materiality of writing. It adopts a multimodal approach to argue that writing as we know it is only a small part of the myriad gestures we make, practices we engage in, and media we use in the process of trace-making. Taking a broad view of the act of writing, the volume features contributions from both established and up-and-coming scholars from around the world and incorporates a range of methodological and theoretical perspectives, from fields such as linguistics, philosophy, psychology of perception, design, and semiotics. This interdisciplinary framework allows readers to see the relationships between writing and other forms of "trace-making", including architectural drawings, graphic shapes, and commercial logos, and between writing and reading, with a number of illustrations highlighting the visual data used in the forms and studies discussed. The book also looks forward to the future, discussing digital media and new technology and their implications for trace-making. This pioneering volume will be of interest to scholars and researchers in multimodality, literacy, cognitive neuroscience, design theory, discourse analysis, and applied linguistics.
Contents
Introduction
Christian Mosbæk Johannessen and Theo van Leeuwen
1. The production and perception of handwritten traces
Aurelie Lagarrigue and Marieke Longcamp
2. Touchlines: Manual Inscription and Haptic Perception
Tim Ingold
3. Graphic trace-making as articulated-expressive trajectories of movement: De-textualizing and de-stratifying graphic traces
Paul J. Thibault
4. Ink under my nails
Brody L. Neuenschwander
5. The European Lettering Institute: Or how being left-handed challenged well established mark making methodologies
Lieve Cornil
6. The Discipline of Tracing in Architectural Drawing
Raymond Lucas
7. Contemporary Western Calligraphy: Written Marks as Visible Rhythms
Karine Bouchy
8. Expressing identity in Microsoft Word: A critical discussion of the stylistic normativity of templates and software
Gunhild Kvåle
9. (Ir)regularity
Christian Mosbæk Johannessen and Theo van Leeuwen
10. Losing to gain: Balancing style and texture in the Starbucks logo
Giorgia Aiello
11. Traces in Public Spaces. Studying religious signs in social frames
Anne Løvland and Pål Repstad
12. Calligraphy as Graphically Autonomous Form. A corpus study of Persian calligraphic letterforms using a multimodal approach
Mahdiyeh Meidani
13 Signifying intimate needs in public spaces
Elise Seip Tønnessen
