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Full Description
Through an international range of case studies from the 1870s to the present, this volume analyzes strategies of display in department stores and modern retail spaces. Established scholars and emerging researchers working within a range of disciplinary contexts and historiographical traditions shed light on what constitutes modern retail and the ways in which interior designers, architects, and artists have built or transformed their practice in response to the commercial context.
Contents
Architectures of display: An introduction PART I Displaying Modernity 1. "A world of furniture:" The making of the late Victorian furniture shop 2. Displaying dreams: Model interiors in British department stores, 1890-1914 3. Home economies: The T. Eaton Company's Thrift House, 1926-1950 4. The art of window display: Cross- promotion at Bonwit Teller and MoMA 5. William Pahlmann and the department store model room, 1937-1942 6. Baroque lines in a modern world: The retail displays of Dorothy Draper PART II Technologies of Display 7. "The Age of Show Windows" in the American department store: Techniques and technologies of attraction at the turn of the twentieth century 8. Drawing power: Show window display design in the USA, 1900s- 1930s 9. Automatic show windows: Frederick Kiesler's retail technology and American consumer culture 10. Prop art: Harald Szeemann and the Warenhaus Gebrüder Loeb AG, Bern 11. From retail stores to real- time stories: Displaying change in an age of digital manufacturing PART III Contested Identities/ Contested Displays 12. Exotics to erotics: Exploring new frontiers of desire within Parisian department store décors 13. Dovetailed displays: Show windows, habitat dioramas, and bird hats 14. Department stores and their display windows during the prewar Third Reich: Prevailing within a hostile Nazi consumer culture 15. The cultured corporation: Art, architecture and the postwar office building 16. "Knife/ Fork/ Spoon:" The Walker Art Center and the design and display of "Contour" sterling flatware service, 1949-1951 17. Galerías Preciados (1943-1975): A Spanish cathedral of consumption and its display strategies during the Franco years
