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Full Description
This book is aimed at the beginner—the person who knows very little about publishing and aspires to a career in the field, or has recently launched that career, or simply wants to know more about the publishing business. It is based on the curriculum developed at the University of Denver Publishing Institute, now entering its tenth successful year,
Contents
Preface -- The State of the Heart -- The Structure and Functions of the Book Business -- Editorial -- The Editorial Process: An Overview -- The Editor's Job in Trade Publishing -- The Editor's Job in Professional/Scholarly Publishing -- On Being a Literary Agent -- The Publishing Contract: An Introductory Overview to Publishing and the Law -- Production -- Book Production and Design -- Marketing -- Marketing Trade Books -- Trade-Book Publicity -- Trade Sales -- Marketing Scholarly and Professional Books -- Subsidiary Rights -- The Channels of Marketing -- Personal Bookshops -- Bookstore Chains -- The Library Market -- Wholesalers -- Filling Customers' Orders -- Some Major Categories of Publishing -- Children's Books -- College-Textbook Publishing -- El-Hi Textbooks -- The International Dimension of Publishing -- Mass-Market Publishing: More Observations, Speculations, and Provocations -- Professional and Scientific Books -- University Press Publishing -- Reference Books for Libraries -- Information Systems and New Technology -- Tools of the Trade -- Careers in Publishing -- Courses to Assist Newcomers Entering the Book-Publishing Industry -- Books About the Book Industry -- List of Publishers
