戦略的評判リスク管理 Strategic Reputation Risk Management

Larkin, Judy

Palgrave Macmillan（2003/01発売）

• 製本 Hardcover:ハードカバー版／ページ数 275 p.
• 言語 ENG
• 商品コード 9780333995549
• DDC分類 658.408

基本説明

It provides practical models and checklists designed to plan reputation management and risk communication strategies.

Full Description

Reputation is a commercially valuable asset. This book focuses upon how enhanced reputation can contribute to commercial asset management through increased share price premium and competitive performance, while reputation loss can significantly erode the ability of the business to successfully retain market share, maximise shareholder value, raise finance, manage debt and remain independent. It provides practical models and checklists designed to plan reputation management and risk communication strategies.

Contents

Introduction What's different about reputation today and why is there a sense of urgency? How to manage reputation risk Perception or reality? - a risky business The consumer awakes Expanding liabilities, science and the precautionary principle - the greatest risk of all? Corporate social responsibility - the new moral code for doing business? Appendices Index