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Full Description
In Dialogues with Creative Legends, you will find answers to some of the perplexing questions talented people confront. From these dialogues emerge a startling range of ideas, from beginning a creative career to developing client relationships, mentoring, and the role of design thinking in society. The author's gradual revelations about the intertwined contributions of creator and patron will resonate with students and practitioners in all the creative professions. This remarkable book explores the role of creativity in commerce and culture. It's a quest for livelihood and meaning that is at once highly personal--and strikingly universal. Come along as the author interviews many of the creative luminaries of the late 20th century, including: Saul Bass, Buckminster Fuller, Paul Rand, Lou Dorfsman, Herb Lubalin, Don Trousdell, Charles & Ray Eames, George Nelson, Massimo Vignelli, Heinz Edelmann, Victor Papanek, and Hermann Zapf.
Contents
1 Teachers and TitansVictor PapanekPortfolio and CareerBuckminster FullerWorld GameCharles and Ray EamesThe ConnectionsSaul BassNotes on ChangeDesign in the Real WorldJames Burke, Jr.Life Is Like a TrainWalter Herdeg and Jack Kuntz The KingmakerJosef Muller-Brockmann and Ruedi Ruegg People, Not PortfoliosHeinz EdelmannEvery Ten Years, Burn Your Portfolio2 GothamThe Great Midwest Mounted ValisePenn Station Booth 6The Valise Rides SoloEd GottschallNot Your Average InterviewCold Calling 101Herb SternThe One Week Hence TestSeymour ChwastBad Luck, so Good LuckIan BallentineA Short Course in Genre PublishingLen LeoneJoe Cool HimselfHope GliimmersJames McMullanWatercolor WizardBarbara BertoliStrong, yet VulnerableColoring Outside the LinesMax MiedingerGetting Helvetica RightArthur TressThe Dream CollectorThinking Like the Herd: The Bertoli TogglePeter MayerHow to Run a Sales MeetingBoldness in the Face of OpportunityPenn Station Booth 6, RevisitedFrederick SchneiderOxford University Press Overheard in Editorial Meetings: The Interplay between Word and ImageTo Be Right Is the Most Terrific Personal State that Nobody Is Interested inGeorge NelsonPhilosophy of DesignPortfolio Transitions, or Never Let a Good Crisis Go to Waste!Massimo VignelliThe Auteur SpeaksJames CraigKeeping Your Powder DryTipping Point on a TrainHermann ZapfThe Secret Is the SpeedPaul RandThe Designer as Brand Ivan ChermayeffA Search for EssenceLou DorfsmanI Just Try to Make It Look GoodHerb LubalinTalk about Schlock3 From Valise to ExpertiseDon TrousdellGrowing a Style and Outgrowing StyleDave Condrey and Bll DuncanWelcome to the Greatest Marketing Organization on EarthRobert WoodruffTake Out Everything but the EnjoymentLawrence Gellerstedt, Jr.Leadership Is Developing PeopleCaroline Warner HightowerDesign as MagicSaul Bass ReduxSid TopolA Good Proposal on TimeRoberto GoizuetaCreative FriendsIndexBibliography
