基本説明
The first volume explores issues of leadership and culture, the second focuses on management and fiscal strategies, and the third volume takes up issues of marketing and consumer interests.
Full Description
At a time of great economic uncertainty, The Business of Higher Education looks at the pros and cons of colleges and universities taking a more business-like approach to fulfilling their missions.
How can colleges and universities navigate their way between shrinking commitments and the increasing expectations of their students? Does the answer lie in taking a more business-like approach? This extraordinary resource considers the costs and benefits to both public and private institutions and to society when academe embraces business models for improving cost-efficiency, marketing, hiring practices, and customer service.
Bringing together a diverse team of contributors from the academic and business worlds, The Business of Higher Education offers 35 essays in three volumes. The first volume explores issues of leadership and culture, the second focuses on management and fiscal strategies, and the third volume takes up issues of marketing and consumer interests. Throughout, the work balances the contrasting perspectives of those within the academy and those outside of it, as it considers whether higher education and the public interest are ultimately helped or harmed by the application of business methods to essential academic functions.
Contents
Foreword by E. Gordon Gee
General Introduction
Introduction to Volume 3 by John C. Knapp and David J. Siegel
Chapter 1 University Leadership in an Era of Hyperaccountability
John C. Knapp
Chapter 2 Universities and the Business Practice of Marketing
Curtis Carlson
Chapter 3 Marketing the Academy: Benefits and Barriers
Larry D. Lauer
Chapter 4 Seeing Is Believing
Malcolm Grear
Chapter 5 Coping with Crises: Special Challenges for Universities
Andrew Westmoreland
Chapter 6 The Escalation of Consumerism in Higher Education
Michael S. Harris
Chapter 7 Academic Customer Service
Neal A. Raisman
Chapter 8 The Pre-College Quagmire
Rachel Toor
Chapter 9 The Importance of Business and Economic Models in Understanding the Historical Provision of Student Aid
Fred Galloway
Chapter 10 The Business of Intercollegiate Athletics
J. Douglas Toma
Chapter 11 College Rankings Reformed: The Case for a New Order in Higher Education
Kevin Carey
About the Editors and Contributors
Index
