International Business -- Paperback （Global ed）

Wild, John/ Wild, Kenneth L.

Pearson Education Limited（2013/03発売）

• 製本 Paperback:紙装版/ペーパーバック版
• 商品コード 9780273786979

Full Description

For introductory International Business courses with the need for a brief, accessible text. This Global Edition has been edited to include enhancements making it more relevant to students outside the United States A readable, concise, and innovative tour through the discipline, International Business: The Challenges of Globalization presents the subject matter in a comprehensive - yet succinct - framework. Real-world examples and engaging features bring concepts to life and make international business accessible to all students.

Contents

I. GLOBAL BUSINESS ENVIRONMENT 1. Globalization II. NATIONAL BUSINESS ENVIRONMENTS 2. Cross-Cultural Business 3. Politics, Law, and Business Ethics 4. Economics and Emerging Markets III. INTERNATIONAL TRADE AND INVESTMENT 5. International Trade 6. Business-Government Trade Relations 7. Foreign Direct Investment 8. Regional Economic Integration IV. THE INTERNATIONAL FINANCIAL SYSTEM 9. International Financial Markets 10. International Monetary System V. INTERNATIONAL BUSINESS MANAGEMENT 11. International Strategy and Organization 12. Analyzing International Opportunities 13. Selecting and Managing Entry Modes 14. Developing and Marketing Products 15. Managing International Operations 16. Hiring and Managing Employees Notes Glossary Name/Company Index Subject Index