International Business -- Paperback （Global ed）

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International Business -- Paperback （Global ed）

Griffin, Ricky W./ Pustay, Michael W.

ウェブストア価格 ¥17,293（本体¥15,721）
Pearson Education Limited（2012/02発売）
外貨定価 UK£ 55.99
ポイント 157pt

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製本 Paperback:紙装版/ペーパーバック版／ページ数 600 p.
商品コード 9780273765868
DDC分類 658.049

Full Description

Were you looking for the book with access to MyManagementLab? This product is the book alone, and does NOT come with access to MyManagementLab. Buy International Business Global Edition with MyManagementLab access card 7e (ISBN 9780273765967) if you need access to the MyLab as well, and save money on this brilliant resource. For International Business courses. Successfully prepare students for the international marketplace.International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets and geographical literacy.Need extra support? This title can be supported by MyManagementLab, an online homework and tutorial system which can be used by students for self-directed study or fully integrated into an instructor's course. This product is the book alone, and does NOT come with access to MyManagementLab. You can benefit from MyManagementLab at a reduced price by purchasing a pack containing a copy of the book and an access card for MyManagementLab: International Business Global Edition with MyManagementLab access card (ISBN 9780273765967). Alternatively, buy access online at www.mymanagementlab.com.For educator access, contact your Pearson Account Manager. To find out who your account manager is, visit www.pearsoned.co.uk/replocator

Part 1Chapter 1: An Overview of International Business Chapter 2: Global Marketplaces and Business Centers Chapter 3: Legal, Technological, Accounting, and Political Environments Chapter 4: The Role of Culture Chapter 5: Ethics and Social Responsibility in International Business Part 2: The International Environment Chapter 6: International Trade and Investment Chapter 7: The International Monetary System and the Balance of Payments Chapter 8: Foreign Exchange and International Financial Markets Chapter 9: Formulation of National Trade Policies Chapter 10: International Cooperation Among Nations Part 3: Managing International Business Chapter 11: International Strategic Management Chapter 12: Strategies for Analyzing and Entering Foreign Markets Chapter 13: International Strategic Alliances Chapter 14: International Organization Design and Control Chapter 15: Leadership and Employee Behavior in International Business Part 4: Managing International Business Operations Chapter 16: International Marketing Chapter 17: International Operations Management Chapter 18: International Financial Management Chapter 19: International Human Resource Management and Labor Relations