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SWOTed by strategy models? Crunched by analysis? Strategy doesn't have to be this way. Strategy is really all about being different. Thinking about it shouldn't make you reach for the snooze button, but in the world of strategy everybody has become so serious. If that gets us better strategies, fine. But it doesn't; we get worse ones--predictable, generic, uninspiring, dull. Strategy doesn't only have to position; it also has to inspire. So an uninspiring strategy is really no strategy at all. The most interesting and most successful companies are not boring. They have novel, creative, inspiring, sometimes even playful strategies. By taking the whole strategy business less seriously, they end up with more serious results--and have some fun in the bargain. Strategy Bites Back invites you to encounter a diverse and unlikely set of voices with something sharp to say about strategy --- from Michael Porter and Peter Drucker to Coco Channel's "little black dress". Taken together these perspectives will provide you with new and dramatically different angles from which to attack the world of strategy. * Strategy as the Little Black Dress * Forecasting Whoops * Management and Magic * The Soft Underbelly of Hard Data * Jack Welch on Planning * The Seven Deadly Sins of Strategic Planning * Strategy from the Grassroots * Strategy One Step at a Time * Strategy and the Art of Seduction * and many more antidotes to dull strategy making and blunt business strategies. This book is for everyone involved with strategy -- manager, CEO, consultant, professor, student -- who wants to see strategy more broadly, more deeply and more playfully. Strategy with a difference starts here, and why not have a good time reading a strategy book for a change?
Contents
STRATEGY BITES BACK - CONTENTS 1. What's In A Word? What's in a Buzzword? Lucy Kellaway "Eenie, meenie, minie, mo!" The Economist What is Strategy? John Kay Five P's for Strategy, Henry Mintzberg Beware of Strategy A. Inkpen and N. Choudhry 2. Swoted by Strategy The other Tower of Babel Joseph Lampel Strategy as a Little Black Dress Jeanne Liedtka The CEO as Strategist Michael Porter The manager as Orchestra Conductor? The Tortoise and the Hare: a fable for senior executives John Kay Jack's Turn Henry Mintzberg 3 STRATEGY CAREFULLY The Revolution in Strategic Planning - John Byrne Jack Welch on Planning - Jack Welch The Seven Deadly Sins of Planning - I. Wilson How To Build Scenarios - Lawrence Wilkinson Forecasting Whoops Plans in Case you are Stuck Karl Weick The creation Anonymous How to Plan A Strategy Speech of the Second Planning Session of the Eighth Central Committee of the Communist Party of Canada Mao Tse-tung Planning and Flexibility- Henry Mintzberg Management and Magic - M.L.Gimpl and S.R. Dakin 4. FIGURING STRATEGY Launching Strategy - Henry Mintzberg Positioning the Derriere (Japanese Masters Get Closer to the Toilet Nirvana) - James Brooke The Soft Underbelly of Hard Data - Henry Mintzberg The glory of numbers Reversing the Images of the Growth Share Matrix - John Seeger 5. A VISION OF STRATEGY To see or not to see Imaging Strategy Henry Mintzberg and Frances Westley Strategic Thinking as "Seeing" - Henry Mintzberg Seeing a Symphony The problem with problems Smullyan Marketing Myopia - Henry Mintzberg Recognizing the CEO as an Artist - Patricia Pitcher Reflections of An Entrepreneur - Richard Branson Entrepreneurship and Planning - A. Bhide Managing quietly Henry Mintzberg What My Mother Taught Me About Strategy - Joseph Lampel 6. INSIDE THE STRATEGIST'S HEAD Biases and Limitations of Judgment: Humans - Spyros G. Makridakis Biases and Limitations of Judgment: animals Everything I Need to Know About Strategy I Learned at the National Zoo - Jeanne Liedtka The Man Vs the Machine Charles Krauthammer Think Like a Grandmaster Kotov The Emperor's New Suit - Hans Christian Anderson Turning Your Business Upside Down (Management expert Gary Hamel talks with Enron's Ken Lay about what it's like to launch a new strategy in the real world). - Gary Hamel 7. STRATEGY A STEP AT A TIME Good managers Don't Make Policy Decisions H. Edward Wrapp Backing into a brilliant strategy We Need More Flies Making Strategy and Fewer Bees - Gordon Siu Grow Strategies Henry Mintzberg Strategies that Learn Gary Hamel Strategy up and down Book Review of Robert Burgelman's Strategy as Destiny - H. Schachter Talk the Walk - Karl Weick How to fight strategic wars - Napolean and One from Wellington Looking a few steps back 8. STRATEGY WITH THE GLOVES OFF AND THE HALO ON Chess In the Real World - Felix Holt Laws of Power - Robert Greene and Joost Elffers Planning as Public Relations - Henry Mintzberg Brinkmanship in Business - Bruce Henderson Strategy and the Art of Seduction - Jeane Liedtka Strategy is Culture is Strategy - Karl E. Weick Five Easy Steps to Destroying a Corporate Culture - Henry Mintzberg 9. FINAL FOOD FOR THOUGHT Be Your Body's Boss - Lucy Kellaway Recipes for Cooking Strategy
