Full Description
In its third edition, Strategic Writing emphasizes the strategic, goal-oriented mission of high-quality media and public relations writing with clear, concise instructions for more than 40 types of documents.This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. Featuring a spiral binding, numerous examples and a user-friendly "recipe" approach, Strategic Writing is ideal for public relations writing classes that include documents from other disciplines.
Contents
Table of ContentsIntroduction: How This Book WorksI. Strategic WritingThe Importance of Good Writing.The Writing Process Broadcast/Podcast WritingIntegrated Marketing CommunicationsEthics and Strategic WritingDiversity and Strategic WritingPersuasion and Strategic WritingThe Law and Strategic WritingJobs in Strategic WritingII. Strategic Writing in Public RelationsNews Release GuidelinesMedia Kit GuidelinesNewsletter and Magazine StoriesAnnual ReportsSpeechesWebsitesIII. Strategic Writing in AdvertisingStrategic Message PlannersPrint AdvertisementsRadio AdvertisementsTelevision AdvertisementsWeb AdvertisementsRadio and TV PromotionsRadio and TV Public Service AnnouncementsIV. Strategic Writing in Sales and MarketingProposals and Marketing PlansMobile Messaging Sales Letters and eBlastsFund-Raising LettersBrochuresV. Strategic Writing in Business CommunicationBusiness LettersResumesMemorandaBusiness ReportsVI. Appendices. A Concise Guide to PunctuationA Concise Guide to GrammarA Concise Guide to StyleTips for Oral Presentations? Index
