Strategic Communications Management : Making Public Relations Work (Economist Intelligence Unit S.) -- Paperback

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Strategic Communications Management : Making Public Relations Work (Economist Intelligence Unit S.) -- Paperback

White, Jon/ Mazur, Laura

Pearson Education (Us)（1994/11発売）

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製本 Paperback:紙装版/ペーパーバック版／ページ数 304 p.
商品コード 9780201593761

Full Description

Provides a 'toolkit' of techniques for effective management of public relations.

Part 1 Public relations and communications managementmanagement; public relations - contributions to strategic planning and management decision-making; options for the management of public relations; public relations programme and human resources management; budgeting, control and evaluation. Part 2 Special areas of practice: media relations; marketing communications; internal communications; public affairs; crisis management. Part 3 Managing relationships: customers and suppliers; investors relations; the community; pressure and interest groups. Part 4 Issues in the practice: ethical and legal issues; the future of public relations.