Full Description
Trademark scholarship has focused largely on the protection of trademark rights against consumer confusion and the dilution of trademarks. Studies of limitations on trademark rights, meanwhile, have remained relatively peripheral, especially in jurisdictions outside of the United States. However, this reality is incongruous with the importance of the limitations, such as descriptive and nominative uses, in promoting freedom of commerce, market competition, free speech, and cultural dynamics.
Against this backdrop, Charting Limitations on Trademark Rights is the first comprehensive academic volume detailing limitations in trademark rights from both theoretical and comparative perspectives. The book presents new theoretical perspectives to justify trademark rights limitations, re-examines the nature of these limitations, delineates the scope of the limitations, and offers comparative studies of the limitations.
With contributions from leading trademark scholars in the EU, US, and Asia, this is a must read for scholars, students, practitioners, and policymakers with an interest in the theories, policies, and doctrines of trademark law.
Contents
Introduction: Charting LimitationsHaochen Sun:
Part I: Justifications for Limitations
1: Mark McKenna: Externalizing Trademark's Limits
2: Jeanne Fromer: The Role of Creativity in Granting and Limiting Trademark Rights
3: David Tan: Logo Hacking, Downmarket Irony, Counterfeit Chic: A Study of Contemporary Fashion Trends and Their Implications for Trademark Law
Part II: Nature of Limitations
4: Carys Craig: Gripe Sites & Trademark User Rights: Lessons from Canada's Cooperstock Case
5: Mark Lemley: Fame, Parody, and Policing in Trademark Law
6: Martin Senftleben: Safeguarding Freedom of Artistic Expression in the EU: Towards a Legal Presumption of Fair Use
Part III: Scope of Limitations
7: Lionel Bently: Limitations on Pharmaceutical Trade Marks in Britain in the Twentieth Century
8: Robert G. Burrell: The Exceptional Nature of the Right to Control Use in Advertising
9: Michael Handler: : Reimagining Trade Mark Exhaustion: Does Australia's New Defence Offer a Way Forward?
Part IV: Comparative Studies of Limitations
10: Haochen Sun: Creative Destruction of the Civil Law Tradition: Lessons from Chinese Trademark Law
11: Kung-Chung Liu: Limitations of Trademark Rights in Major Asian Jurisdictions
12: Arpan Banerjee: The Constitutional Basis for Trademark Parodies in India and South Africa
13: Christoph Rademacher & Roberto Carapeto: Trademark Parody under Japanese Trademark Law: Finding the Line of Japanese Humor
