オックスフォード価格管理ハンドブック The Oxford Handbook of Pricing Management (Oxford Handbooks)

Özer, Özalp (EDT)/ Phillips, Robert (EDT)

Oxford University Press（2014/06発売）

• 製本 Paperback:紙装版/ペーパーバック版／ページ数 978 p.
• 言語 ENG
• 商品コード 9780198714811
• DDC分類 338.52

Full Description

The Oxford Handbook of Pricing Management is a comprehensive guide to the theory and practice of pricing across industries, environments, and methodologies. The Handbook illustrates the wide variety of pricing approaches that are used in different industries. It also covers the diverse range of methodologies that are needed to support pricing decisions across these different industries. It includes more than 30 chapters written by pricing leaders from industry, consulting, and academia. It explains how pricing is actually performed in a range of industries, from airlines and internet advertising to electric power and health care. The volume covers the fundamental principles of pricing, such as price theory in economics, models of consumer demand, game theory, and behavioural issues in pricing, as well as specific pricing tactics such as customized pricing, nonlinear pricing, dynamic pricing, sales promotions, markdown management, revenue management, and auction pricing. In addition, there are articles on the key issues involved in structuring and managing a pricing organization, setting a global pricing strategy, and pricing in business-to-business settings.

Contents

PART I. INTRODUCTION; PART II. PRICING IN SELECTED INDUSTRIES; PART III. PRICING FUNDAMENTALS; PART IV. PRICING TACTICS; PART V. ORGANIZATION AND PROCESSES; PART VI. CURRENT CHALLENGES AND FUTURE PROSPECTS