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Full Description
E-business is a comprehensive textbook designed to meet the needs of students of post graduate management programmes. It integrates e-commerce with strategic aspects of e-business and illustrates them through numerous examples, exhibits, figures, and case studies.
The book covers different aspects of e-business including e-business strategies, various e-business models and life cycle, business intelligence and knowledge management in Indian and global context. It also covers setting up of e-business and its management and techno-managerial aspects of running e-business. The book is equipped with real life case studies of India-based e-business companies.
Users would find this book useful for its coverage of the various aspects of e-business. It would also serve as a good reference book for marketing and IT professionals and e-business practitioners.
Contents
1. E-BUSINESS - UNDERSTANDING NEW INTERNET ECONOMY AND BUSINESS ; 2. E-BUSINESS MODELS ; 3. E-BUSINESS: COMPETITIVE AND BUSINESS STRATEGY ; 4. VALUE CREATION & BUSINESS STRATEGIES IN E-AGE ; 5. CREATING E-BUSINESS PLAN ; 6. DESIGN AND DEVELOPMENT OF A BUSINESS WEBSITE ; 7. BUILDING AND LAUNCHING E-BUSINESS ; 8. E-MARKET ; 9. BACK END SYSTEMS ; 10. E-BUSINESS APPLICATIONS ; 11. ONLINE PAYMENT SERVICES ; 12. SECURITY AND RELIABILITY OF E-BUSINESS ; 13. KNOWLEDGE MANAGEMENT AND BUSINESS INTELLIGENCE FOR STRATEGIC E-BUSINESS ; 14. EVALUATION AND AUDIT OF E-BUSINESS ; 15. FUTURE E-BUSINESS: CHALLENGES AND OPPORTUNITIES ; APPENDICES ; APP 1: E-BANKING ; APP 2: MOBILE COMPUTING AND M-COMMERCE ; APP 3: WEB DEVELOPMENT ; APP 4: IT ACT 2000
