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Full Description
The Savvy Musician 2.0 guides musicians to build careers, lead organizations, found ventures, strengthen viability, and make a difference. Industry challenges are highlighted, but not dwelled upon. Instead, these pages burst with flexible, actionable success strategies that address a comprehensive collection of issues for professionals of all stripes.
Readers expecting an answer key spelling out exactly what to do will be disappointed. In today's world, where rules and realities are in constant flux, there are no unimpeachable formulas guaranteed to deliver. Instead, you will find provocative questions and powerhouse tools. Your challenge is to build something uniquely extraordinary, elevating personal aptitudes and relevant priorities.
Part I: Entrepreneurial Journey examines issues like entrepreneurial mindset, defining success, product development, marketing, financial strategy, project management, and legacy. Don't let the focus on "entrepreneurship" throw you. Such perspectives are paramount to folks in even the most traditional of roles and organizations. No individual or organization is immune from the need for savvy, innovative problem-solving. Part II: Art That Matters takes a deep dive into artistic expressions: live performance, audio recording, and video. Beyond practical how-to guidance, it plants seeds for expanding relevance and demand. Part III: Nice Work if You Can Get It is pragmatic, focused on marketplace opportunities and career development. After unveiling tips that help secure employment, chapters address frameworks related to music teaching, performance, composition, and the industry at large.
For those who are willing to do whatever it takes but need some help with the roadmap, The Savvy Musician 2.0 is intended to provide that guidance. Whether you're a student breaking onto the scene, or a seasoned professional, author David Cutler has written a resource to help you take control of your future and to embrace a holistic approach to your livelihood and art. Become inspired to balance tradition with innovation, insist upon relevance, but most importantly, get things done. Become a savvy musician.
Contents
Introduction: A Savvy Question
PART I. ENTREPRENEURIAL JOURNEY
Chapter 1: The Path to Remarkable Success
Chapter 2: Finding Your Voice
Chapter 3: Mind Your Own Business
Chapter 4: Sharpen Your Vision
Chapter 5: Marketing Is Everything
Chapter 6: Promotional Storytelling
Chapter 7: Pounding the Virtual Pavement
Chapter 8: Music Business Is People Business
Chapter 9: Winning the Money Game
Chapter 10: Funding Your Dreams
Chapter 11: A Life in Music
Chapter 12: Leaving a Legacy
PART II. ART THAT MATTERS
Chapter 13: Outstanding Performance, Plus . . .
Chapter 14: The New Recording Paradigm
Chapter 15: Got Video???
PART III. NICE WORK IF YOU CAN GET IT
Chapter 16: The Art of Getting Hired
Chapter 17: Teaching
Chapter 18: Performance
Chapter 19: Composition
Chapter 20: Industry
