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Full Description
It has been decades since many business schools outside India adopted the case study methodology for teaching almost all branches of management studies. This trend has been seen in India, too, where top management institutes have implemented the case study-based methodology as an important pedagogical tool in business education. The major issue in India, however, is a severe shortage of Indian case studies through which business schools can provide industry insights to students. This volume fills that gap. It has twenty Indian cases related to different aspects of business management. The cases cover some of the prominent disciplines of management like marketing, finance, human resource management, strategy management, operations management, accounting, and mergers and acquisitions. These cases best serve the purpose of adoption of 'case methodology' in classroom teaching or online lecture sessions for the faculty and students of business management.
Contents
1: Sony Pictures Network
2: Determining Employee Training Needs
3: The Nerves of Steel: Tackling Hard Core Issues
4: A Twist in the Tail
5: AI and the Ethical Dilemma
6: Intense Fear Syndrome of Potential Job Loss
7: Punjab and Maharashtra Cooperative Bank Scam
8: The Monster of Non Productive Assets
9: The Hindustan Bank Ltd
10: Leveraging China
11: Can Horlicks be More Than a Health Drink?
12: Power Of Ten: Full Throttle
13: An Audacious Acquisition
14: A Colourful Canvas: AVC Ltd
15: The Survival Instinct
16: Innovate or Perish
17: Indian Telecom Industry
18: The Marriage of Convenience
19: Zomato's Tryst With Food
20: The Midnight Sun
