Full Description
Working from an application-oriented approach, Effective Graphic Design introduces projects first and covers design concepts and tools as they're needed. The authors draw direct comparisons between a "before" and an "after" version of each project, presenting the weak design along with the first designer's markups. The designer then discusses the flaws and solutions in a brief narrative and offers his or her revised version. Every page includes highlighted
key terms that direct students to the book's extended glossary. By highlighting specific flaws, contrasting them alongside their corrections, and focusing on solutions, this unique text helps students readily
understand design principles and grasp their applications.
Contents
Why
Who We Are
Acknowledgments
Design Projects
Résumé
Résumé
Résumé Design Thoughts (Stefanie's)
Résumé Design Thoughts (Darren's)
Wordmark
Wordmark Design Thoughts (Stefanie's)
Wordmark Design Thoughts (Darren's)
Logo
Logo Design Thoughts (Stefanie's)
Logo Design Thoughts (Darren's)
Business Card
Business Card Design Thoughts (Darren's)
Business Card Design Thoughts (Stefanie's)
Letterhead
Letterhead Design Thoughts (Darren's)
Letterhead Design Thoughts (Stefanie's)
Editorial
Magazine Cover
Magazine Cover Design Thoughts (Stefanie's)
Magazine Cover Design Thoughts (Darren's)
Magazine Spreads
Magazine Spreads Design Thoughts (Stefanie's)
Magazine Spreads Design Thoughts (Darren's)
Newspaper
Newspaper Design Thoughts (Stefanie's)
Newspaper Design Thoughts (Darren's)
Newsletter
Newsletter Design Thoughts (Darren's)
Newsletter Design Thoughts (Stefanie's)
Program
Program Design Thoughts (Stefanie's)
Program Design Thoughts (Darren's)
Marketing/Advertising
Poster
Poster Design Thoughts (Stefanie's)
Poster Design Thoughts (Darren's)
Brochure
Brochure Design Thoughts (Darren's)
Brochure Design Thoughts (Stefanie's)
Ad
Ad Design Thoughts (Darren's)
Ad Design Thoughts (Stefanie's)
Package
Package Design Thoughts (Stefanie's)
Package Design Thoughts (Darren's)
Digital
Interactive
Interactive Design Thoughts (Stefanie and Darren's)
The Big Picture
Start with Quality Content
Glossary and Explanations
Theories
Gestalt Theory of Visual Perception
Hierarchy
Weight
Balance
Contrast
Elements
Grid/Structure
Imagery
Typography
Color
Line, Shape, Form
Texture
Scale
Negative Space (or White Space)
Chunk
Function
Proportion
Directing Eye off Page
Tombstone
Brand Identity Violation
Widow
Orphan
Misspelling
Crossword Effect
Effects
Visual Tension
References
Topic List (Alphabetical)
