Consumer Behaviour: South African Psychology and Marketing Applications （2ND）

個数：

Consumer Behaviour: South African Psychology and Marketing Applications （2ND）

  • 在庫がございません。海外の書籍取次会社を通じて出版社等からお取り寄せいたします。
    通常6～9週間ほどで発送の見込みですが、商品によってはさらに時間がかかることもございます。
    【重要ご説明事項】
    1. 納期遅延や、ご入手不能となる場合がございます。
    2. 複数冊ご注文の場合、分割発送となる場合がございます。
    3. 美品のご指定は承りかねます。
  • 製本 Paperback:紙装版/ペーパーバック版／ページ数 416 p.
  • 商品コード 9780190412425
  • DDC分類 658.8

Full Description


Consumer Behaviour second edition covers the essential concepts of a subject that straddles both marketing and industrial psychology. The textbook focuses on both the internal and external factors which impact the decision-making process. The title includes the latest perspectives and theories along with examples of how these can be applied in practice. The textbook is written for senior undergraduate students who are studying Consumer Behaviour as part of their degree in Marketing or Industrial Psychology at a university, or as part of a National Diploma in Marketing.

Contents

Part 1 Introduction1: Introduction to consumer behaviourPart 2: Internal Factors2: Consumer motivation3: Learning and information processing4: Consumer perceptions5: Personality6: Consumer attitudesPart 3: External Factors7: Social class, reference groups and the diffusion of innovation8: Cultural and sub-cultural influences on consumer behaviour9: Family and household influences on consumer behaviour10: Situational influences on consumer behaviourPart 4: Complexities of the consumer decision-making process11: Market segmentation from a South African perspective12: Communicating with consumers13: Consumer decision models14: Consumerism and consumers as citizens15: Changes in retailing