E-commerce 2019 : Business, Technology and Society （15TH）

Laudon, Kenneth C./ Traver, Carol Guercio

Pearson College Div（2019/02発売）

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製本 Hardcover:ハードカバー版／ページ数 840 p.
言語 ENG
商品コード 9780134998459
DDC分類 658.872

Full Description

For courses in e-commerce.The most up-to-date, comprehensive overview of e-commerce todayLively and fun to read, E-commerce 2019: business.technology.society is an in-depth, thought-provoking introduction to e-?commerce focusing on key concepts and the latest empirical and financial data. Hundreds of examples from companies such as Facebook (R), Google (R), Twitter (R), and Amazon (R) illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire 15th edition, including its data, figures, and tables, has been updated through October 2018. It has up-to-date coverage of key topics in e-commerce today, such as privacy and piracy, government surveillance, cyberwar, social-local-mobile marketing, Internet sales taxes, and intellectual property.

PART 11. The Revolution Is Just Beginning2. E-commerce Business Models and ConceptsPART 2: TECHNOLOGY INFRASTRUCTURE FOR E-COMMERCE3. E-commerce Infrastructure: The Internet, Web, and Mobile Platform4. Building an E-commerce Presence: Websites, Mobile Sites, and Apps5. E-commerce Security and Payment SystemsPART 3: BUSINESS CONCEPTS AND SOCIAL ISSUES6. E-commerce Marketing and Advertising Concepts7. Social, Mobile, and Local Marketing8. Ethical, Social, and Political Issues in E-commerce9. Online Retail and Services10. Online Content and Media11. Social Networks, Auctions, and Portals12. B2B E-commerce: Supply Chain Management and Collaborative Commerce