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Full Description
Technology Entrepreneurship: Taking Innovation to the Marketplace, Third Edition provides a practical toolkit for potential entrepreneurs with technology backgrounds that will help them navigate complex issues such as raising capital, IP protection, product development, and more. The book's structure follows the entrepreneurial process in a step-by-step way, defining key terms and helping readers without business qualifications engage with the activities addressed. In addition, it covers a discussion of current trends and developments relevant for tomorrow's entrepreneurs. In-depth information on the practicalities of technology entrepreneurship are combined with experience from academics to provide a unique resource on how to approach this crucial subject.
Contents
Technology entrepreneurs in the global economy
Becoming an entrepreneur
Creating your venture
Understanding your market
Developing your products
Protecting your intellectual property
Legal structure and equity distribution
Financing the venture
Acquiring capital resources
Launching your venture
Marketing your venture
Contracts
Managing the venture: strategy and operations
Venture leadership
Valuing and exiting your venture
Your entrepreneurial career
