Implementing Analytics : A Blueprint for Design, Development, and Adoption (The Morgan Kaufmann Series on Business Intelligence)

Sheikh, Nauman

Morgan Kaufmann Publishers In（2013/07発売）

• 製本 Paperback:紙装版/ペーパーバック版／ページ数 234 p.
• 言語 ENG
• 商品コード 9780124016965
• DDC分類 005.7

基本説明

This is the first book to detail exactly what IT and business managers need to understand to successfully implement and utilize analytics to deliver value to the enterprise.

Full Description

Implementing Analytics demystifies the concept, technology and application of analytics and breaks its implementation down to repeatable and manageable steps, making it possible for widespread adoption across all functions of an organization. Implementing Analytics simplifies and helps democratize a very specialized discipline to foster business efficiency and innovation without investing in multi-million dollar technology and manpower. A technology agnostic methodology that breaks down complex tasks like model design and tuning and emphasizes business decisions rather than the technology behind analytics.

Contents

1. Introduction

2. What is Analytics?

3. Analytics Project Lifecycle

4. Analytics Project Business Case

5. Analytics Project Architecture

6. Analytics Project Team

7. Analytics Project Development Methodology

8. Existing Technology

9. Specialized Databases

10. Statistical Tools

11. Scoring and Rating Engine

12. Strategy Design Tool