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Full Description
The author's consumption theory has been known as the new ideas, new theories and new contribution to the reform and development in China. In practice, the author has rich experience of the Chinese state-owned large enterprise, and personal experience of building a business empire second to the postal system in China from a small firm to the comprehensive largest privately owned enterprise with 640 affiliated companies, 13,500 workstations, and 157,000 employees. In the fermentation field of medicine, he has 20 patents, two of which are international patents. These techniques have made some of the Chinese medicines more efficient, safe and non-toxic for the effect of conservation treatment. Therefore, this book has two parts: 1) new discovery of consumption and its significance and 2) application of the theoretical findings in real life management.
Contents
List of figures and tablesPrefaceAbout the authorChapter 1: IntroductionSubject definitionObject of studyAims of the bookResearch methodsResearch formulaTheoretical referencesMajor academic purposes of this bookAcademic and practical significance of this bookChapter 2: The academic status and theoretical constitution of consumptionSection 1 Scientific implications for human consumptionSection 2 The academic status of consumptionSection 3 Classification of human consumptionSection 4 The theoretical framework of consumptionChapter 3: Classical theories of consumptionSection 1 Consumption theory in Chinese traditional cultureSection 2 Consumption theory in Western economicsSection 3 The consumption theory of Karl MarxSection 4 The consumption thought of Deng XiaopingChapter 4: Consumption and economic lawSection 1 Law of three important consumptions leading to the circular spiral development of economySection 2 Market financial and economic lawSection 3 State intervention in market financial and economic lawChapter 5: The macro-control system on the consumption marketSection 1 Macro consumption and regulation and management of living consumption-centered macro market under state-led economySection 2 Purpose, means, and factors of national macro control of market financial and economic lawChapter 6: Consumption, the fundamental driving force of economic developmentSection 1 On research formula of consumptionSection 2 Consumption creates demandSection 3 Consumption promotes three major divisions of laborSection 4 Consumer demand and consumptionSection 5 Promotion of consumption and productionSection 6 Consumption promotes scientific research and production competitionSection 7 Consumption is the fundamental driving force of economic developmentChapter 7: Consumption, distribution and taxationSection 1 Relations between distribution, consumption and superstructureSection 2 The contradiction between consumption and consumersSection 3 Consumption and distributionSection 4 Distribution, consumption, production and production relationsSection 5 Consumption and scientific researchSection 6 Consumption and taxationSection 7 The relationship between consumption, taxation and scientific researchSection 8 The relationship between taxation, consumption and productionSection 9 The relationship between consumption and donationSection 10 Scientific and reasonable taxation policies to promote continuous growth of three important consumptionsChapter 8: The consumption chainSection 1 Consumption and the consumption chainSection 2 The macro-consumption chainSection 3 The micro-consumption chainSection 4 The research consumption chain to change the marketing modeChapter 9: Consumption and surplus valueSection 1 Recognition and reference of capitalist production and circulation lawSection 2 Special surplus product value realization law in commodity circulationSection 3 Socialist surplus product value accumulation lawChapter 10: Consumption and the progress of social civilizationSection 1 Generation of consumption and societySection 2 Generation of slave society and the progress and development of three major consumptionsSection 3 Generation of production consumption and classSection 4 The origin of consumption, family, private ownership, and stateSection 5 National distribution, and the contradiction between consumers and social harmonySection 6 Consumption creates scientific research and science and technology and drives the progress of social civilizationChapter 11: Thinking methods and consumption practiceSection 1 Concept and importance of thinking methodSection 2 Seven basic thinking methodsSection 3 Apply materialistic dialectics to discuss consumption lawChapter 12: The law of thought and leadership managementSection 1 The importance of following the law of thought and improving soft managementSection 2 The law of ideological tendency of thinking activitiesSection 3 Educate people with advanced culture and thoughtSection 4 Three important consumptions and ideological workSection 5 The general law of thinking by young peopleSection 6 The law of thought under special conditionsSection 7 Adhere to the guideline of coachingSection 8 Care about people's living consumptionSection 9 Moral educationSection 10 Style constructionSection 11 Ideological education and strict requirementsSection 12 Establish an ideological work netSection 13 The essence of ideological workSection 14 Become skilled in the holistic methodSection 15 Become skilled in the work method of 'one key to open one lock'Section 16 Emphasize ideological work for intellectualsChapter 13: Leadership management art and methodSection 1 Study consumption law and improve leadership management artSection 2 Learn to apply 38 methodsSection 3 Talents, career and platformSection 4 Matters needing attention for marketing managementChapter 14: National macro leadership managementSection 1 National factorsSection 2 National systematic and integral management functional factorsSection 3 The comprehensive national power factorSection 4 Macro consumption, and social consumption and wealth distribution managementSection 5 Living consumption-centered macro-market regulation and control under a state-led economySection 6 Macro consumption and financial managementSection 7 Social security consumption and managementSection 8 State security consumption and managementSection 9 State consumption and managementSection 10 Consumption and employmentSection 11 Education, scientific research consumption, and managementSection 12 Consumption import and export trade managementSection 13 Social security consumption and managementSection 14 Consumption and resource allocation managementSection 15 Consumption and population managementChapter 15: Enterprise leadership managementSection 1 The concept of enterpriseSection 2 The concept of enterprise leadership managementSection 3 The philosophy of enterprise leadership managementSection 4 Consumption, control, and management of enterprise operation planning budget benefitsSection 5 Reinforce enterprise goals, and develop and initiate non-comprehensive market competition products to improve two enterprise efficienciesSection 6 Consumption and enterprise decision managementSection 7 Consumption and organization managementSection 8 Consumption and consumption object managementSection 9 Enterprise object managementSection 10 Consumption and the management of resource allocationSection 11 Consumption and enterprise management modeSection 12 Consumption and enterprise regulation and discipline managementSection 13 Enterprise distribution policy and managementSection 14 Enterprise strategy, tactics, plan and managementSection 15 Enterprise consumption and assessment managementSection 16 SupervisionSection 17 Safety managementSection 18 Development of enterprise operation consumption management and team buildingSection 19 Consumption and product quality managementSection 20 Enterprise managementNotesChapter 16: Marketing leadership managementSection 1 Concept and development of marketingSection 2 Large market system service marketing directed at consumer target needsSection 3 Analysis of the concept of large market system service marketing directed at consumer target needsSection 4 Consumption, marketing management and marketing modeSection 5 Marketing management modeSection 6 Consumption and marketing cultureSection 7 Handle nine major relations in the marketing processSection 8 Three basic points of marketing and dynamic leadership managementSection 9 Apply operation research to improve marketing managementSection 10 Strategies, tactics, guidelines and principles of marketingChapter 17: Family consumption and wealth managementSection 1 Family living consumption fund income and wealth managementSection 2 Family living consumption fund source and its relation with production consumptionSection 3 Total production consumption creates consumption fund and consumptionSection 4 Family living consumption is at the core of three important consumptionsChapter 18: Enterprise leadership management under ChinaaEURO (TM)s national conditionsSection 1 Enterprise management under China's national conditionsSection 2 Leadership management development effectivenessSection 3 Three forces and leadership managementSection 4 The political quality of enterprise leadersSection 5 Enterprise culture managementSection 6 China marketing team building outlineSection 7 Quality of leaders and managers (Sanzhu Company as an example)Section 8 The philosophy of professional managers in ChinaSection 9 ConclusionPostscriptReferences
