Full Description
This book covers the different aspects, such as patents, trademarks and copyright of Intellectual Property (IP) from a more practical business perspective. Intellectual Property and Assessing its' Financial Value describes the differences between regions, mainly the differences between the US and EU. In addition, several tools are presented for assessing the value of new IP, which is of importance before engaging on a new project that could result in new IP or for licensing purposes. The first chapter introduces the different types of IP and illustrating the business importance of capturing and safeguarding IP, the second chapter discusses patents and other forms of IP with subsequent chapters exploring copyright and trademarks in more detail, and a concluding chapter on the future of systems that can assess new IP value.
Contents
Overviewsafeguarding IP; Patents: What are patents, How to file for a patent and costs related to patents; Trade secrets: What are trade secrets and how to protect them; Trademarks: What are trademarks; How to register a trademark; Protected geographical status and domain names; Copyright: Definition; Registration and software as copyright; Assessing the financial value of IP: Rule of thumbs; Industrial averages and discounted cash flow techniques.
