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Full Description
Strategic Managementand user-friendliness with rigor and relevance by synthesizing theory, empirical research, and practical applications in this new edition, which is designed to prepare students for the types of challenges they will face as managers in the globalized and turbulent business environment of the 21st century. With a single, strong voice that weaves together classic and cutting-edge theory with in-chapter cases and strategy highlights, to teach students how companies gain and sustain competitive advantage. OneBook...OneVoice...OneVision
Contents
Part OneImportant? Chapter 2: Strategic Leadership: Managing the Strategy ProcessChapter 3: External Analysis: Industry Structure, Competitive Forces, and Strategic GroupsChapter 4: Internal Analysis: Resources, Capabilities, and Core CompetenciesChapter 5: Competitive Advantage, Firm Performance, and Business ModelsPart Two: Strategy FormulationChapter 6: Business Strategy: Differentiation, Cost Leadership, and IntegrationChapter 7: Business Strategy: Innovation and EntrepreneurshipChapter 8: Corporate Strategy: Vertical Integration and DiversificationChapter 9: Corporate Strategy: Mergers and Acquisitions, Strategic AlliancesChapter 10: Global Strategy: Competing Around the WorldPart Three: Strategy ImplementationChapter 11: Organisational Design: Structure, Culture, and ControlChapter 12: Corporate Governance and Business EthicsPart Four: MINICASESMINCASE 1: Does Facebook Have a StrategyMINCASE 2: Michael Phelps: The Greatest OlympianMINCASE 3: Teach for America: Inspiring Future LeadersMINCASE 4: Strategy and Serendipity: A Billion-Dollar BonanzaMINCASE 5: The Wonder from Sweden: Is IKEA's Success SustainableMINCASE 6: Starbucks: Re-creating Its UniquenessMINCASE 7: LVMH in China: Building Its Empire of DesireMINCASE 8: GE under Jack Welch vs. Jeffrey ImmeltMINCASE 9: Competing on Business Models: Google vs. MicrosoftMINCASE 10: From Good to Great to Gone: The Rise and Fall of Circuit CityMINCASE 11: China's Li Ning Challenges Nike and adidasMINCASE 12: Which Automotive Technology Will Win? MINCASE 13: Is Porsche Killing the Golden Goose? MINCASE 14: The Rise of Samsung ElectronicsMINCASE 15: Yummy Yum!'s Competitive Advantage in ChinaMINCASE 16: BYD - “Build Your Dreams" in AmericaMINCASE 17: Alibaba and China's E-Commerce: “Open Sesame" Comes TrueMINCASE 18: The Premature Death of a Google Forerunner at MicrosoftMINCASE 19: Sony's Structure and Competitive DisadvantageMINCASE 20: USB's Billion-Dollar Ethics ScandalsHow to Conduct A Case AnalysisNER(01): WOW
