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Full Description
Strategic Management: Creating Competitive Advantage, Seventh Edition, written by the well respected authors Dess/Lumpkin/Eisner/McNamara provide solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such intellectual assets, entrepreneurship, innovation, knowledge management, internet strategies, crowdsourcing, and, environmental sustainability. The accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this title an excellent resource for your students.
Contents
Part One: Strategic Analysis Chapter 1- Strategic Management: Creating CompetitiveAdvantages Chapter 2- Analyzing the External Environment ofthe Firm: Creating Competitive Advantages Chapter 3- Assessing the Internal Environmentof the Firm Chapter 4- Recognizing a Firm's Intellectual Assets:Moving beyond a Firm's TangibleResources Part Two: Strategic Formulation Chapter 5- Business-Level Strategy: Creating andSustaining Competitive Advantages Chapter 6- Corporate-Level Strategy: CreatingValue through Diversification Chapter 7- International Strategy: Creating Valuein Global Markets Chapter 8- Entrepreneurial Strategyand Competitive Dynamics Part Three: Strategic Implementation Chapter 9- Strategic Control and CorporateGovernance Chapter 10- Creating Effective Organizational Designs Chapter 11- Strategic Leadership: Creating a LearningOrganization and an Ethical Organization Chapter 12- Managing Innovation and FosteringCorporate Entrepreneurship Part Four: Case Analysis Chapter 13- Analysing Strategic Management Case
