The Dream Society : How the Coming Shift from Information to Imagination Will Transform Your Business

Jensen, Rolf

McGraw-Hill（1999/05発売）

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製本 Hardcover:ハードカバー版／ページ数 242 p.
言語 ENG
商品コード 9780070329676
DDC分類 658.40355

基本説明

New in paperback. Hardcover was published in 1999.

Full Description

In today's information society, we prize those who can skilfully manipulate date; in tomorrow's Dream Society, we will reward those who can finesse language and stir the emotions. This book shows today's cutting-edge companies, highlighting the move from the old logic to the Dream Society future.

Introduction. Chapter 1to the Dream Society. Chapter 2: The Market for Stories and Storytellers. Chapter 3: From Hard Work to Hard Fun - From Company toTribe. Chapter 4: The Loving Family, Inc. - And the New Leisure Time. Chapter 5: Universal Stories for Global Business. Notes. Index.NER(01): WOW