Description
Six Continents. 76 Countries. Millions of Managers. One relentless mission: Elevate and transform how the world leads, coaches, and sells.
Since its release in 2008, Coaching Salespeople Into Sales Champions has reshaped the foundation of management. This book became the global standard for how managers lead, coach, and communicate, and is taught as core curriculum in universities worldwide, focused on developing outstanding organizations and transformative leaders.
Today’s business landscape is more demanding, as companies struggle with hybrid teams, fractured communication, fear-driven workplaces, unprecedented burnout, rising turnover, and a generational shift toward purpose and quality of life over money. That’s why the dominant leadership strategy has evolved from results-driven to care-driven, and why coaching is the language and mindset of leadership in today’s highest-performing cultures.
In this fully revised and expanded edition, Keith Rosen returns with groundbreaking strategies, critical conversations, and performance-driven coaching questions, grounded in his L.E.A.D.S. Coaching Framework and adapted for a world fueled by AI, automation, and rapid change.
Technology is a powerful ally, only when aligned with a coaching culture that keeps people human, connected, engaged, and inspired by a shared vision. This playbook shows you how to build a thriving team and coaching culture that scales, drives consistent revenue and results, ignites motivation, and strengthens trust in every conversation.
Endorsed by leaders from Microsoft, Salesforce, Johnson & Johnson, Heinz, Capital One, Pfizer, and other world-class organizations, this second edition gives sales leaders a tactical roadmap to:
- Increase conversion rates and win more sales.
- Turn around underperformers in 30 days or less.
- Attract and retain top talent.
- Save at least 25 hours each week by shifting from problem-solver to coach who develops confident, independent, and accountable critical thinkers.
- Turn forecast reviews into high-value coaching conversations that improve accuracy and pipeline velocity.
- Eliminate silos and ignite healthy collaboration across departments, teams, and cultures.
- Create a happy, healthy, balanced life for your team and yourself.
Table of Contents
About the Author xix
Acknowledgments xxi
Chapter 1 Your Coaching Journey Just Got Rerouted 1
Chapter 2 AI: The Abrupt Evolution of Business 11
Chapter 3 The L.E.A.D.S. Coaching Framework 21
Chapter 4 Preparing for and Co-Creating Value-Driven Coaching Sessions 35
Chapter 5 Rebuilding Your Coaching Foundation 53
Chapter 6 Tactical Coaching 71
Chapter 7 How You Think Is How You Lead 87
Chapter 8 The Seven Universal Principles of
Chapter 9 Care: The New Sales and Leadership Strategy 127
Chapter 10 Eight Costly Coaching Mistakes and How to Avoid Them 147
Chapter 11 The Seven Types of Managers, Revisited 183
Chapter 12 Vulnerability-Based Leadership 191
Chapter 13 The Seven Types of Coaching Questions 201
Chapter 14 Kickstart Conversations That Inspire, Get Results, and Develop Champions 227
Chapter 15 The Seduction of Potential 253
Chapter 16 How to Turn Around an Underperformer in 30 Days or Less 267
Chapter 17 Know Your Players: The Untapped Power of Remote Observation 279
Chapter 18 The Rest, for Now 291
Index 305
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