Description
How to harness Employee Experience Design to attract and retain the best talent
In Employee Experience Design: How to Co-create Work Where People and Organizations Thrive, three highly experienced leaders explain how businesses can use Employee Experience Design to create workplaces that deliver better business results by first focusing on meaningful employee experiences.
Many leading organizations worldwide have successfully implemented Employee Experience Design, but until now, there has been no comprehensive book that outlines exactly how to do it. Employee Experience Design delivers a proven, step-by-step method that leads to more engaged and productive employees, which in turn leads to superior organizational performance.
With inspiring stories from leading brands like Airbnb, Patagonia, and many others, this book addresses challenges businesses face, such as:
- We all know that the world of work is continuously evolving and unpredictable. Many leaders are not sure how to make changes to address new, unexpected challenges. Employee Experience Design is a system leaders can use to meet those challenges.
- Employee Experience Design is much more than a rebrand of traditional HR practices. It’s a shift in mindset that HR and the organization can use to navigate highly competitive markets and ones with thin profit margins.
- Many organizations are drowning in policies and initiatives. Employee Experience Design is a way to reduce that burden while delivering better results both for employees and for the bottom line.
Employee Experience Design is a timely and practical guide for business leaders, executives, and managers who want to recruit the best talent, engage and retain those people, and deliver impressive business results.
Table of Contents
Part I Imagine 1
Chapter 1 The $100 Bill 3
Seeing Value Others Overlook
Chapter 2 Hardball Objections, Straight Answers 9
Chapter 3 The North Star 21
The EXD Guiding Principle
Chapter 4 A Conversation with Beth Grous 35
The Impact of Trust and Humanity, and the Courage of Everyday Leaders
Part II Prepare 47
Chapter 5 Mindsets 49
Seven Mindsets for Employee Experience Design Copyrighted Material
Chapter 6 A Conversation with Kirsty Lloyd 63
How Empathy and Feedback Became Cultural Anchors at Scale
Part III Design 77
Chapter 7 Culture Check 79
Moments That Matter and Moments of Truth
Chapter 8 Three Frameworks 87
A Structure for Achieving Meaningful Design
Chapter 9 The Double Diamond 109
A Proven Design Method
Part IV Experiment 137
Chapter 10 The EX Blueprint 139
Letting Everyone See the Big Picture
Chapter 11 A Conversation with Melanie Rosenwasser 145
Bringing UX Rigor to EX: It’s a Product, Not a Perk
Part V Measure 159
Chapter 12 Metrics That Matter 161
Taking the Pulse of Your Organization
Chapter 13 A Conversation with Greg Pryor 175
Turning Experience into Intelligence and Then into Impact
Part VI Celebrate/Extend 187
Chapter 14 A Conversation with Michelle Bonfilio 189
The Emotional Core of Employee Experience Design
Chapter 15 Making EXD Your Own 205
Final Wisdom and What Grows over Time Postscript: A Personal Reflection from the Authors 211
Acknowledgments 213
About the Authors 219
Index 223
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