Description
The speaker's guide to get more clients by crafting a single high-converting signature talk
One Presentation Away: Become an Irresistible Speaker and Convert More Clients provides crystal-clear direction on how to become confident when speaking and selling from any stage and how to start getting clients, not just claps. Uniquely, this book reveals how to sell from a virtual or live stage without feeling like you're selling. Written by renowned professional speaker and presentation builder Colin Boyd, this book's core premise is that you are just one irresistible presentation away from the breakthrough you desire.
In this book, readers will find insights on:
- How just one presentation can grow your business and give you the life you've always wanted
- The common error of overcomplicating business growth, and why it makes sense to hone in on one specific pitch
- How to structure a high-converting signature talk and practical strategies that result in your audience asking to join your offers, used by 10,000+ of Boyd's students and the biggest names in the industry
Guiding entrepreneurs through every step of the process of selling on stage, One Presentation Away is an essential read for sales newcomers as well as experienced presenters looking to further optimize their pitch.
Table of Contents
Foreword ix
Introduction xv
Part I the Power of Speaking From the Stage 1
1 How Speaking Will Drive Revenue 3
2 The Power of the Stage 13
Part II Establishing Yourself and What You Offer 25
3 Unlock Your Confidence 27
4 The Core Premise 43
5 The Irresistible Offer 53
6 Identify Your Audience 77
Part III Creating Your Signature Talk 89
7 The Three Speaking Contexts 91
8 Structuring Your Signature Talk 103
9 Selling Principles and Techniques 117
10 The Pitch 139
Part IV Putting Yourself Out There 151
11 Get Yourself on Stage 153
12 The Virtual Presentation Machine 165
13 Attracting an Audience 177
14 I Believe in You 197
Acknowledgments 201
About the Author 203
Next Steps 205
Index 207
