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Description
This book aims to provide practical alternatives to help small and medium-sized enterprises (SMEs) develop and deploy effective strategies. The chapters focus on offering techniques for strategy development tailored to the specific needs and constrained resources in SMEs, ensuring their viability in competitive and uncertain environments. This book also offers insights into managerial capabilities and approaches to enable SMEs to quickly adapt to unexpected marketplace changes, such as economic crises or technological breakthroughs. Based on scientific research and empirical studies, the book validates proposed strategies with case studies, serving as a guide for training managers and business leaders to make informed strategic decisions and continuously improve their organizations.
Table of Contents
Chapter 1: How to Design and Sustain Industrial Symbiosis Network within SMEs?.- Chapter 2: VSM as a Framework for Implementing Improvement Strategies in Wholesale-Focused Companies in the Post-COVID-19 Era.- Chapter 3: An Evaluation of the Implementation of Lean Management within Travel and Tour Operator Sectors.- Chapter 4: Exploring Organizational Culture and Leadership Synergy for Effective Strategy Execution in SMEs.- Chapter 5: Business Environment, Management Practices, and Technology Adoption: The New Institutional Approach.- Chapter 6: Brand Communication on Digital Channels: Case Study of Long-Lasting Brands in the Euro-Region (North of Portugal and Galicia).- Chapter 7: Management Capacity and Its Effect on Specialized Services SMEs During the COVID-19 Crisis.- Chapter 8: Marketing Strategies as Tools to Improve Efficiency in the Real Estate Sector: A Bibliometric Analysis.
