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Description
This second of two volumes explores broader cultural, economic, and socio-political dynamics exchanged between Asian popular media and the world. The authors analyze how the said media navigate complex global markets and technological advancements. They discuss how dissemination and consumption of Asian popular culture, such as early Chinese-language movie theaters, Netflix, subtitling of Asian content, impact the popularity of cultural contents. They also examine the portrayal of ajummas (middle-aged women) in Korean TV and film, along with the varying representations of utopia and dystopia embedded in Asian science fiction. This volume illustrates the soft power of media in transnational exchanges.
Table of Contents
Chapter 1: Introduction.- Part I: Globalization and Market Dynamics.- Chapter 2: A Gateway for Asian Popular Culture: Chinese-Language Movie Theaters in North America.- Chapter 3: How Netflix and “Platform Imperialism” Compromise the Korean Drama Industry.- Chapter 4: Examining the Global Popularity of Korean Pop Culture during the Last Three Decades.- Chapter 5: Beyond the 1-Inch-Tall Barrier: Unpacking Parasite’s US Reception.- Part II: Digital Platforms and Media Evolution.- Chapter 6: Playing for Life: The Asian Fusion of Netflix and Nostalgic Gaming.- Chapter 7: Squid Game’s Arenas: Maze, Labyrinth, and the Violent Structures of Capitalism.- Part III: Transcultural Narratives and Representations.- Chapter 8: Participatory Citizenship as Key to Romance in Boys’ Love TV series Not Me (2022).- Chapter 9: The Influence of Ajumma Characters in K-Dramas: Extending Impact Beyond the Screen.- Chapter 10: Attitudes Toward Technology: American and Asian Science Fiction in Conversation.
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