User-Driven Cross-Border E-Commerce Platform Competition and Policy Analysis

個数:1
紙書籍版価格
¥36,719
  • 電子書籍
  • ポイントキャンペーン

User-Driven Cross-Border E-Commerce Platform Competition and Policy Analysis

  • 著者名:Xiong, Li/Wang, Houcai
  • 価格 ¥28,333 (本体¥25,758)
  • Springer(2024/10/03発売)
  • 春うらら!Kinoppy 電子書籍・電子洋書 全点ポイント30倍キャンペーン(~3/15)
  • ポイント 7,710pt (実際に付与されるポイントはご注文内容確認画面でご確認下さい)
  • 言語:ENG
  • ISBN:9789819738342
  • eISBN:9789819738359

ファイル: /

Description

This book constructs a four-dimensional driving model for customer perception of cross-border e-commerce retail imports from a consumer perspective, and constructs a secondary indicator of the four-dimensional driving model for customer perception of cross-border e-commerce retail imports based on product and service theme attributes. It studies the competitive advantages of importing cross-border e-commerce from the perspectives of platform enterprises and users. At the same time, by constructing a research model for evaluating cross-border e-commerce policies, the book analyzes the internal logic and evolution laws of China's cross-border e-commerce policy texts, evaluates the effectiveness of the implementation of policies in the comprehensive experimental zone for cross-border e-commerce, and studies the impact mechanism of environmental factors on policy implementation. This will help readers further understand the implementation of cross-border e-commerce policies and comparethe differences in policy implementation among different comprehensive experimental zones. Improving the accuracy of policy formulation and optimizing and improving the cross-border e-commerce policy system have important theoretical significance and practical value in promoting China's foreign economic development.

The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content.

Table of Contents

The Current Status and Trends of Cross-Border E-commerce Development.- Analysis of User-Driven Factors in Cross-Border E-commerce Retail Imports.- Construction and Analysis of Cross-Border E-Commerce Retail Import User Preference Model.- Analysis of Competitive Advantage of Cross-border E-commerce Platforms from the Perspective of Platform Enterprises.- Analysis of Competitive Advantage of Cross-border E-commerce Platforms from the User Perspective.- Construction of Cross-Border E-commerce Policy Evaluation Model.- Cross-border E-commerce Policy Metrics and Visualization Research.- Study on the Policy Effect Evaluation of Cross-Border E-commerce.

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