Chances and Challenges of Digital Management : Proceedings of the International Scientific-Practical Conference (ISPC 2022)

個数：1
紙書籍版価格
¥39,026
  • 電子書籍
  • ポイントキャンペーン

Chances and Challenges of Digital Management : Proceedings of the International Scientific-Practical Conference (ISPC 2022)

  • 著者名：Geibel, Richard C. (EDT)/Machavariani, Shalva (EDT)
  • 価格 ¥30,192 （本体¥27,448）
  • Springer（2023/11/29発売）
  • もうすぐひな祭り！Kinoppy 電子書籍・電子洋書 全点ポイント２５倍キャンペーン（～3/1）
  • ポイント 6,850pt　（実際に付与されるポイントはご注文内容確認画面でご確認下さい）
  • 言語：ENG
  • ISBN：9783031456008
  • eISBN：9783031456015

ファイル： /

Description

This book presents selected contributions to the International Scientific-Practical Conference 2022 (ISCP 2022) organized by East European University (Georgia) and E-Commerce Institute (Germany). It discusses the possibilities of digital management under current conditions, highlights recent technological advances, and addresses further marketing perspectives. The topics covered include digitalization, digital transformation, e-commerce, artificial intelligence, big data, blockchain, online marketing, the transformation of small and medium-sized businesses, digital law, digital social innovation, and digital ethics.