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Description
This book addresses the pressing need for a comprehensive understanding of Organisational Identity (OI) as essential to building effective, viable, and credible organisations. Its purpose is to provide the reader with insight into OI from a theoretical and practical vantage point, using leading OI practices to assist organisations to become identity-directed and -guided. The five primary contributions of the book are: an enriched conceptualization of OI grounded in a firm moral base; an OI framework that integrates systemic meta-theoretical thinking and practice; an analysis of OI from the vantage point of the New World of Work; a discussion of VICCAS World-related OI themes; and a perspective of OI that critically reflects from practice on OI theory.
Table of Contents
.- Chapter 1: Engaging with Organisational Identity.
.- Chapter 2: Mapping the Genetic Code of Organisational Identity.
.- Chapter 3 The dynamics of Organisational Identity.
.- Chapter 4: Critically, problematising existing Organisational Identity theory against practice.
.- Chapter 5: Organisational Identity as anchor, frame of reference, and fountainhead in engaging with the current hyper-turbulent and hyper-fluid world.
.- Chapter 6: Doing durable Organisational Identity work in the New World of Work: The challenge of different workplace strategies and employment relationships.
.- Chapter 7: The Organisational Identity Life Cycle: Invoking harmonic resonance.
.- Chapter 8: Organisational Identity: Quo Vadis?.
