Description
Rethink ideas as the real value to the future of your business in a technology-world where knowledge is increasingly a commodity
In Ideas Don’t Die. Companies Do. renowned voice on disruptive agility and executive Hari Abburi delivers an insightful framework for leaders to future proof their companies by creating an idea obsessed enterprise. In the book, you’ll learn why ideas are more important than customers to disrupt the industry and marketplace.
The author explains how to distinguish between ideas that are truly original and those that require strategic execution to differentiate them from other choices on the market. He offers key insights into how to glean information from other companies who have worked with the idea and how to apply that knowledge to your firm’s own idea.
Inside the book:
- Explanations of the “idea moat” that creates exponential value at one company as opposed to another that uses similar ideas
- Compelling answers to questions about idea timing, and why ideas that failed a few years ago can be successful today
- How to shift your company’s focus from thinking customers to thinking ideas
Perfect for managers, executives, entrepreneurs, founders, and other business leaders, Ideas Don’t Die. Companies Do. will also benefit product team leaders and other innovators with a desire to bring new and exciting ideas to the market.
Table of Contents
Opening Note: Where Your Idea Goes to Die. and Eventually Your Company vii
Introduction: From the Speed of the Customer to the Speed of the Idea xxiii
Chapter 1 Thinking on the Edges 1
Chapter 2 Courage to Build Unnatural or Dissimilar Capabilities 47
Chapter 3 Moving Intelligence 103
Chapter 4 The Three Principles of Exponentiality 153
Chapter 5 Becoming an Ideas Leader 201
Acknowledgements 221
Notes 223
Index 231
