ビジネス・社会におけるスポーツとソーシャルメディア Sport and Social Media in Business and Society

著者名：Abeza, Gashaw/King-White, Ryan

Routledge（2023/12/06発売）

• 言語：ENG
• ISBN：9781032415017
• eISBN：9781003851448

Description

This concise, practical book examines the significance of social media for the sport industry, explaining key concepts and sharing tools and best practice for the use of social media in sport business communication.

Accessibly written and avoiding jargon, the book considers the history, development, commercial impact, social effects, and the legal and ethical concerns of social media in the context of sport. Covering all levels of sport, from professional to grassroots, the book includes international cases and examples throughout, presenting key findings from current research. It also explains the role of social media agencies and the fundamentals of managing a sport organization’s social media platforms and outputs.

This book is essential reading for all sport business professionals and for any sport business, management, or marketing student looking for a primer on this important and growing subject.

Table of Contents

1. The Basics of Social Media and Sport, 2. Social Media and Sport Business, 3. Social Media Platforms Management, 4. Social Media and Traditional Media, 5. Social Media and Legal and Ethical Issues, 6. Social Media and Social Issues