Description
The eighth edition of this seminal guide is designed to support public health practitioners in keeping up-to-date amid the rapidly changing, complex challenges and contexts facing population health in the twenty-first century.Suitable for both undergraduates and postgraduates across a range of professions, the Practical Guide provides theories, principles and competencies for effective health promotion in multiple settings. The book is organised into three parts, covering an overview of the public health landscape, the essentials of planning and management, and how to develop capabilities across a range of activities.The text has been fully updated to examine new issues facing public health, including restructuring of the UK sector post-European Union; COVID-19 and its public health impact and legacy; economic and cost of living influences on population health; and the role of the internet and social media misinformation.- Includes promotion of healthier living, working with communities and effective communication- Outlines new research on the comparative effectiveness of different approaches to health promotion and public health practice- Explores the increasing influence of the internet, both in terms of its use for health promotion and its negative influence on wellbeing and health- Describes changes to the structure and organisation of public health in the UK, including the latest policies and national strategies- Accessible writing style – makes it easy to learn and remember- Case studies bring theory to life- Practice points help readers structure study
Table of Contents
PART 1 Thinking About Health, Health Promotion, and Public Health1. What Is Health?2. What Is Health Promotion?3. Who Promotes Health?4. Values and Ethical Considerations in Health Promotion and Public HealthPART 2 Planning and Managing Health Promotion and Public Health Practice5. Planning and Evaluating Health Promotion and Public Health Interventions6. Identifying Health Promotion and Public Health Practice Needs and Priorities7. Evidence and Research for Health Promotion and Public Health Practice8. Skills of Personal Effectiveness9. Working Effectively With Other PeoplePART 3 Competencies in Health Promotion and Public Health Practice10. Fundamentals of Communication in Public Health11. Using Communication Tools in Health Promotion and Public Health Practice12. Educating for Health13. Working With Groups to Promote Health14. Enabling Healthier Living Through Behaviour Change15. Working With Communities16. Influencing and Implementing Public Health Policy
