Description
Considering language a relevant strategic instrument that entrepreneurs and managers can use to seek external resources, this book investigates and discusses whether and under which conditions language strategies can facilitate entrepreneurs’ social support and legitimation as well as access to external resources.
This book systematically integrates language into the entrepreneurial finance literature and develops a new and more comprehensive framework that relates crowdfunding to language strategies. Therefore, readers will comprehend how language choices, frames and narratives influence companies’ ability to secure social and financial support, and therefore sustain the development of their venture.
Overall, this book provides insights into how entrepreneurs can use language as a strategic tool for accessing resources and support from external stakeholders, thereby considering, alongside traditional economic approaches, institutional processes of meaning-making.
Table of Contents
Chapter 1. Introduction to the Book
PART I: Language in Organisation and Entrepreneurship
Chapter 2. The role of language in organisations
Chapter 3. Language in entrepreneurship
Chapter 4. Language future-oriented framing and the financing of new ventures
PART II: Language and Legitimacy Dynamics in Organisation and Entrepreneurship
Chapter 5. Legitimacy and stigma in organisations and entrepreneurship: A literature review
Chapter 6. Language dynamics and legitimacy in crowdfunding
Chapter 7. Narcissistic language and success in green-oriented entrepreneurial ventures
Chapter 8. Reflections for future research and practical implications
